Media broadcasts such as these are responsible for the way news is gathered and transmitted, which is also relevant in political processes (Stuart, 2005).They tend to be a persuasive source of information, in the sense that it primarily has the potential to control to some extent the minds of the viewers, which in this case is the ultimate aim in exercise of power, usually indirect.
I think that the media has a large effect on what products we buy, what things we consider trendy, what we believe and so on, however at the end of the day, we still are in control. Although we are being persuaded a lot by the media around us, the decision is still ours to make, so I think that saying the media is in control, would not necessarily be correct.
How the media controls our perceptions of crime. by Alice. Agenda setting refers to the media’s influence over the issues that people think about. The mass media clearly can’t report every single criminal or deviant act that occurs, and media personnel are necessarily very selective in the incidents that they choose either to report or.